Business Minds

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How Freelancers and Small Businesses Can Support Each Other

At a time of an economic crisis due to the COVID-19 pandemic, small businesses are hit hard. The Paycheck Protection Program (PPP) loan may have helped, but eighty-eight percent of U.S. small business owners have already depleted this resource. Additionally, 30 percent of PPP loan recipients will no longer have finances saved by the end

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brand awareness

Business Branding: Proven Strategies to Boost Brand Awareness

The deleterious effect of the COVID-19 pandemic on small and medium-sized businesses (SMB) is made evident with the left and right closure of the market participants. Those which managed to stay afloat are fighting for survival amidst this global crisis. Faced with the challenges of the new normal, businesses are encouraged to increase their brand

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7 Signs that It’s Time to Hire a Brand Consultant

Some business owners think that hiring a brand consultant means that they have already failed, but this cannot be farther from the truth. While hiring a consultant can denote that your company needs a little help, it isn’t a sign of the beginning of the end. It’s quite far from it. Getting a brand consultant

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working from home

Creating a Home Office Tips According to Millennials

As the Coronavirus pandemic continues to sprawl havoc across the world, social distancing and shelter-in-place are still highly encouraged by different states and local governments. In order to survive, several businesses are forced to adapt to a remote work arrangement for their nonessential employees. This remote work setup is not something new for millennials. In

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working at home

The Tenets of a Content Creator

The Internet has opened a lot of opportunities for all kinds of people. If you have access to a computer and a decent working connection, you pretty much have all that you need to eke out a living. There are a lot of remote jobs out there that you can try out for. If you

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Vision loss

Seeing the Future: Managing Vision Loss in the Modern Era

More than 2 million people in the UK are suffering from some form of vision loss. However, there are various methods of preventing and treating vision loss in the modern era. Vision is your primary source of information and stimuli — and losing it can be devastating to your quality of life. Prevention Accidents, ageing,

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Strategies to Protect Yourself from Business Data Loss

Data loss can be catastrophic for a business and can result in irreparable damages that can sink any ship. It can happen from several situations like hardware failure, accidents from employee errors, power outages or surges, and malicious attacks from hackers. Studies show that almost 60% of companies suffered from data breaches from 2016 to

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brand marketing

How You Brand Your Product Successfully

Regardless of how you feel about customer feedback, you cannot deny that it plays a crucial role in your organization’s growth. In the current competitive world, you should know the efforts that are paying off and those that you should negate from your marketing. You cannot do this without some feedback from clients. In most

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Family walking with face mask

How Businesses are Adapting to the Threats of the Novel Coronavirus

With the current global health crisis, businesses have been shut down temporarily until the pandemic caused by the novel coronavirus has passed. We have seen thousands of plants, factories, brick-and-mortar shops, and restaurants worldwide cease operations over the past couple of weeks as a safety precaution. The threat of the COVID-19 pandemic is affecting not

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