Business Minds

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Top Ways to Reach Your Target Customers Today

One of the keys to business success is finding and targeting your ideal customers. You must reach your intended market and make them buy your products or use your services. But with the ever-changing marketing landscape, it can be tough to keep up with the best ways to reach your target market. What worked last

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The Manufacturing Industry: How to Address the Skilled Labor Shortage Using Technology

The manufacturing industry is currently facing a skilled labor shortage. This is a result of the retirement of Baby Boomers, the de-emphasis on vocational education, and the rise of technology. Manufacturing businesses also find it challenging to source skilled workers because of the increased labor and transportation costs and even forced transfer agreements leading to the loss of technologies.

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How to Create a Safe and Secure Workplace

Your workplace should be a safe haven where you can feel comfortable and confident knowing that your well-being is being taken care of. Unfortunately, not all workplaces are created equal, and some can be dangerous. If you’re concerned about the safety of your workplace, there are some steps you can take to create a hazard-free

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Setting Up a Temporary Office: What are Your Options?

There are several reasons why a business might need a temporary office. Perhaps the company is in the process of moving and doesn’t yet have a permanent space, or maybe there is construction happening at the representative office, and workers need to get relocated temporarily. Sometimes, a company might need to host an event or

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Building Confidence for Entrepreneurship

Confidence is vital for any entrepreneur. Without it, you may doubt your decisions and abilities, leading to failure. However, you can make intelligent decisions, take risks, and confidently achieve success. According to a study by the University of Miami, businesses with confident owners are more likely to succeed. The study found that companies with high

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Four Ways Companies Are Improving Their Cybersecurity

Cybercrime is a global problem that affects everyone but mostly businesses. It’s estimated that individual businesses lose about $8 million on cybercrime. This is a massive problem, and it’s only getting worse. There are many types of cybercrime, but some of the most common include phishing, malware, ransomware, and denial-of-service attacks. Phishing is when criminals

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Modern Marketing: Using Technology to Your Advantage

Marketing plays a crucial role in any business, and its success can make or break a company. This area has become increasingly reliant on technology in recent years, with new tools and platforms emerging daily. As a result, marketing teams must be proactive in adopting and using these new technologies to their advantage. Here are

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Four Ways Logistics Companies Are Becoming More Sustainable

The logistics industry in the United States is a $1.6 trillion industry, making it one of the country’s most significant and essential industries. The sector comprises companies specializing in the transportation and storage of goods. It plays a crucial role in the economy by helping to move goods and materials to where they are needed.

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Five Essential Tools For Aspiring Freelancers

The number of freelancers in the United States is rising. There are now 59 million Americans working as freelancers in the country. These workers are experiencing the various benefits of freelancing, such as setting their schedules, being their boss, and having a more excellent work-life balance. However, freelancing also has some challenges that workers must

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The Boomer’s Guide to Setting Up a Business in The Digital Age

The Baby Boomer generation is hitting retirement age, and many are looking for ways to stay busy and active. A study found that a majority of retirees are interested in starting their own businesses. And thanks to the digital age, there are more options than ever before when it comes to setting up shop online.

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