People connect that positive, warm fuzzy feeling they get
from the blimp with the product/company sponsoring the blimp.
Airships rise "Above the Clutter". It is a unique
message-delivery system as compared to competing in crowded direct mail or TV advertising
arenas.
Airships make lasting impressions. There is a
high retention/recall factor with a blimp -- whatever is on the blimp remains in the
people's minds.
Airship
advertising/promotion gives the company a unique identity. Even after the airship campaign
is over, many people believe that the company still owns a blimp.
No other advertising vehicle turns more heads or holds
greater intrigue than airships.
Airships have the ability to tie together an entire marketing
strategy, including advertising, sales promotion, public relations, and community service.
Typical events
covered by our Skyship type airship include:
Olympic Games
- Los Angeles 1984 (for Fujifilm USA)
- Atlanta 1996 (for Kroger and Atlanta Police)
- Seoul 1988 (for Samsung and Korean Security)
- Athens 2004 (Greek
Government and NBC TV)
Other Events
- Royal Wedding in London
- The Economic Summit in Tokyo
- The French Bicentennial in Paris (1987)
- NFL Games throughout the US
- College Bowl Games e.g. Rose, Orange, Fiesta, Holiday Bowls
- Major League Baseball throughout the US
- Liberty Weekend in New York (1986)
- The Marathon in London, Boston and Los Angeles
- Spring Break in Florida
- The Rose Parade in California
- The America's Cup in Perth, Australia and San Diego, CA
- The Super Bowls in Pasadena, New Orleans and Tampa
- US Tennis Open in New York (1991, 1992, 1993, 1995, 1996 and
1997)
- Various outdoor concerts and Jazz Festivals
- World Cup Soccer (1994)
