In today’s digital age, there is a lot of temptation to go entirely digital with your business. It is more effective time wise and moneywise, generally speaking, and it lets you track which methods work the best much more effectively. However, there’s something to be said about the traditional methods of advertising, like TV, radio, and mail. They may be outdated, but also may still work. Here are a few reasons why they can work for you, even in today’s world.
- Traditional Ads Get Seen and Heard
Consider how many advertisements you see in a day on TV, or hear on the radio, or get in the mail. You look through them or listen to them, don’t you? If it’s something that you’re interested in, it catches your eye (or ear), and that form of advertisement leads to a conversion, whether that’s in the form of a sale, a search, or whatever. Many people argue that traditional ads don’t match the niche market that a business owner is trying to talk to, and that may be true. However, you may find more people willing to convert to your niche market or tribe, which is even better than “preaching to the choir” with your current market. They know what you have to offer; now it’s time to enlist others to help spread your gospel.
- Not Everybody Uses the Internet
*Gasp* No, not everyone uses the Internet. There are some people who boycott it, there are older generations that just don’t get it, and there are people who use it but not frequently (or do not have it in their homes). How do you plan on reaching these potential customers if you don’t advertise to them? Traditional ads can reach people, especially the older generations, who are willing to spend money on good products or services. By advertising on TV, radio, or by mail, you’re increasing the odds that people like this will see your product, business, or offerings and convert to customers. Never neglect a market, and this is a huge market.
- This Seems Legit
It’s possible for anything and anyone to be on the Internet- you don’t have to be a professional, you don’t even have to be a real business. If you’re advertising frequently online, bordering on spam, you hurt the chances that people and potential customers will take you seriously. If you want to increase your reputation or how people view your legitimate business, use a well-rounded marketing campaign that includes traditional ad markets. Using TV, radio, and mail can show people that you are a real institution, they literally “hold you in your hands” sometimes with mail ads. It makes it much easier to give you money when they know you’re not just a placeholder in cyber space.
Whatever your marketing campaign is, there are tons of ways to get people to notice your business. If you have a great product or service, odds are that you won’t have to do a lot of legwork. However, you do need to be willing to advertise in all markets and in all styles, because you never know where your next customer will come from.